Apr 2012


.Volume 7, Issue 2     

Editor's Note

It is April, and Sabah IPEX & Ideal Homes Show is just round the corner. It starts from 5th and finishes on the 8th of April.

Colourcoil Industries Sdn. Bhd. will not be participating in this year's IPEX. However we will be present to provide technical support to our downstream metal roofing manufacturers. And not to forget, we will still be sponsoring the Edible Architecture organized by PAM Sabah.

In this month we will be featuring two important articles; the first being an article to explain why reducing electricity consumption is everybody's responsibility and the second, how cool metal roofs can help to reduce home energy costs. We hope that after reading these articles, you will make a start and develop the habit of saving electricity.

Thank you

Team Leader


Kool Roofing Metal


Previous e-Newsletter

Vol 6. Issue 1 Feb 2011
Vol 6. Issue 2 Apr 2011

Vol 6. Issue 3 Jun 2011
Vol 6. Issue 4 Aug 2011
Vol 6. Issue 5 Oct 2011
Vol 7. Issue 1 Jan 2012

Click on Articles of interest

a) More Tips - Maintenance of
   old Metal Roofs

b) GOOD DESIGN - Dissimilar
    (i.e. incompatible) Materials

c) Technical Journal - Steel
   Cladding for Animal
   Confinement Buildings

d) Energy Savings with Cool Metal

e) Urban Heat Island (UHI) & cool
   metal roofs

f) IKRAM Certification

g) Colourcoil recognized as an

h) Radiative properties of cool
    metal roofs

i) Meeting Energy Star Solar-
   Reflective Roofing Requirements

j) Kynar 500 Resin is the best
   choice for "cool metal roofs"

k) What is a Cool Metal Roof

l) We are ISO9001:2008 certified

m) Strong value for green buildings

n) Case Study#1 - Cool metal roofs
    saves energy costs

o) Why is metal roofing considered

p) What is the difference between a
    cool roof, a white roof and a
    green roof? What about solar?

    insulation be as effective as a
    cool metal roof?

r) The planet is warming. Cool roofs
   can cool it down.

s) Be Cool - Cool Metal Roofs
    Provide Long-Term Energy and
    Durability Benefits for Buildings

t) Metal roofing and rain water

u) Article on Cool roofing metals in
   Roof & Facade Asia magazine

v) One more reason to use "cool"
   metal roofs

w) Malaysia Building Energy
    Consumption Statistics

x) Something Old, Something New -
    Metal retrofits invigorate Existing

y) Energy-Efficient Residential
    Metal Roofing - by National


Click here to view archives




     •     Electricity Consumption: Our responsibility
     •     Cool Roof Reflections
     •     13th ARCHIDEX 2012, from 4-7 July 2012 at KLCC
     •     Factory Visits
     •     Exclusive Product Presentations
     •     Need More Info?


Click to view

Electricity Consumption: Our responsibility
The November flooding in Thailand with a death toll of more than 500 has been described as one of the most damaging natural disasters in Thai history. Although climate change scientists are still unsure of whether there is a direct link between these floods and climate change, there is a general consensus that recent climate changes are likely to be a result of global warming, i.e., greenhouse gas emission.

According to the International Energy Agency, the biggest contributor to high levels of CO2 emissions is the energy industry, which accounts for 41 percent of emissions, followed by the transport industry (23 percent) and the manufacturing industry (20 percent) in 2009. In Malaysia, a UTM study in 2010 projected CO2 emissions in the country would reach 285.73 million tonnes (from 187 million tonnes in 2006) with 43.4 percent coming from the power industry. Although Malaysia does experience some occasional flooding on a small scale, there is no evidence to suggest that the volume of CO2 emissions in the country is the main cause.

Nevertheless, in light of the global emission of CO2, Malaysia made a commitment at the climate summit in Copenhagen in 2009 to reduce its CO2 emissions by 40 percent of its 2005 levels by 2020, subject to assistance from developed countries. It may seem impossible to reconcile such an ambitious reduction target whilst entertaining aspirations of becoming a developed nation within the same period, but it really should not be. What this goal does require is a clear understanding that the responsibility to achieve this balance between development and being environmentally friendly rests on both the industries and the consumer. The energy industry has to secure a viable, sustainable and affordable power supply without sacrificing the Earth's resources. And to achieve this, it could use incentives from the government and technical and financial assistance from developed countries to maximise its increased use of renewable energy sources as well as clean technology. Consumers on the other hand, have to play a role in moderating their demand for electricity through managing how they use this precious commodity.

According to the Ministry of Energy, Green Technology and Water (KETTHA), peak demand for electricity in Peninsular Malaysia reached 15,476 Megawatts in May 2011, a 2.7 percent increase from the previous year. Based on the current projection, the peak demand is expected to reach 21 Gigawatts (GW) in 2020 and 25 GW by 2030.

The energy industry currently relies on finite resources such as fossil fuels to generate power for electricity. Although the impact of CO2 emissions on the environment is undeniable, Malaysia still has more than 60 percent of its land covered with rainforest, whereas most developed countries have less than 30 percent. The issue of CO2 should not be overly emphasised because the country's rainforest could probably absorb more CO2 than is currently produced.

In the long run, the energy industry needs to find alternatives to depleting fossil fuels.

In Malaysia, the government has initiated a holistic review of the energy industry with a view of making it sustainable, reliable and efficient.

One of the areas that has always been considered is now part of the effort towards enhancing the use of renewable energy. Wind, solar, and hydro power stations all operate with close to zero CO2 emissions and will not only assist with alleviating the fuel supply problem but will also reduce climate change problems. However, these alternatives are not so quite dependable or feasible since the cost of producing electricity in this manner is significantly higher than using fossil fuels.

The recent introduction of feed-in tariff (FIT) system, which imposes a 1 percent tariff on those who consumes above 300 kilowatt hours (kwh), to fund the development of renewable energy managed by the Sustainable Energy Development (SEDA) under KeTTHA is a resounding success, especially for solar photovoltaic technology. However it needs a subsidy of a 1 percent levy or more.   

Among the sources of renewable energy currently available in Malaysia are hydropower, solar, biomass from rice husks, palm oil waste (bio fuel) and municipal waste. These are alternative energy sources we can consider for the future. However, all of them are not viable on their own and need subsidies to ensure financial feasibility.

Thus we are left with the cheaper energy source: fossil fuel. However , we can save the Earth by reducing the consumption of electricity and by realising cheap electricity should be cherished. Curbing CO2 emissions is not the responsibility of solely the government or the energy industry because it is not the generation of electricity that contributes to greenhouse gas emissions. Rather, the people who consume electricity are also contributing to emissions.

All consumers - industrial, commercial and residential - need to embrace this green challenge.

The argument that "it won't affect me" is not valid. We live in an age of globalisation where everything is interconnected. So when the price of chillies from Thailand increases, consumers in Malaysia feel the heat. When your factory cannot operate because of the lack of availability of parts due to flooding in the country making those parts, you feel the impact. The selfish suggestion to leave it to others to save the environment is an unrealistic proposition.

Moving towards renewable energy should not be seen as an all encompassing solution to energy problems. It is merely a substitute for fossil fuels that contribute towards CO2 reduction. The bigger culprit is still electricity consumption. It defeats the purpose of the mission if electricity created with clean technology continues to be consumed imprudently.

The Water and Energy Consumer Association of Malaysia believes that consumers can develop responsible energy consumption habits and stop wasting electricity simply because it is cheap or affordable. Using the remote control to flick through channels is fine, but most people tend to switch television and stereo sets off with remote control, leaving them on standby overnight. Even appliances left on standby consume some energy, and this can be saved right away. Lights should not be left on when nobody is in the room. Business should encourage employees to save electricity by switching the lights off when a room is empty and by switching of individual computer consoles when they finish work.

Energy efficient appliances use less energy and save money, which is why the government has developed programmes like the Sustainability Achieved via Energy Efficiency or Save through which rebate vouchers are provided for the purchase of energy efficient refrigerators and air conditioners. Energy-saving bulbs not only save energy but also last longer than regular light bulbs. Next to refrigerators, tumble dryers consume the most amount of electricity. Using tumble dryers in a country with six hours of sunlight a day is ludicrous when in the west, as soon as a glimmer of sunshine is seen, people cannot wait to hang their clothes outside to dry in the sun.

Leading the change for businesses and individuals to follow suit, all government offices have been instructed to set their air conditioning thermostats at 24 degree Celsius because this is considered an appropriate temperature for the local climate. With this in mind, people in offices and homes should take the hint and stop functioning in freezing temperatures. If you need to sleep under a duvet in tropical Malaysia, then your air-conditioner is set too low. Wouldn't it be cheaper to switch on the air-conditioner for a short time to cool down the room and then use the ceiling fan to maintain the temperature?

Our electricity tariffs have been kept too artificially low for too long through heavy subsidies. Even with the recent tariff increase, Malaysia's tariffs are lower than most Asean countries except Indonesia. The time has come for consumers to take some responsibility in saving the Earth. Wasting electricity is a habit we need to remove from the Malaysian mindset. Children need to be made aware of the importance of saving electricity through early education in school. Until each of us adopts measures to reduce our demand for electricity, we can consider ourselves partly responsible for the next climate-related  disaster that occurs.

If you reduce your consumption by one megawatt hour, you can save 0.7 tonnes of CO2, so why not start today and develop the habit of saving electricity?

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Cool Roof Reflections
Buildings Can Gain Many Benefits from Cool Metal Roofing

Whether for new construction or existing applications, cool roofs are one of the most adaptive energy-efficiency strategies you can incorporate into buildings. They are beneficial in a variety of climates and building types, can be combined with other environmental measures, and are available in virtually all product types, allowing for innovation and design creativity.

With thousands of color, texture, and profile options available, cool roofing is a particularly viable option for metal roofing. While cool roofs have been used as a passive cooling strategy around the world for thousands of years, new technologies constantly are being researched and developed.

Cool roofs have the potential to save 10 to 30 percent of a building’s cooling energy and may provide additional environmental and health benefits. However, these can only be achieved if the roof is properly selected and installed. We will help decode the science and terminology of cool roofing for you. The guidelines and resources outlined here will help you design and specify the most efficient and effective cool roof.


The most energy-efficient roof will reflect as much solar radiation as possible, while re-radiating as much absorbed heat as quickly as possible. The “coolness” of a roof is determined by two universal surface properties.

The fraction of solar energy that is reflected by a material is called the solar reflectance, and is reported as a value between zero and 1. The relative ability of a roof surface to reradiate any absorbed heat is called its thermal emittance, which also is reported as a value between zero and 1. Look for the highest possible values for both properties, though most materials, excluding bare shiny metals, will have a relatively high thermal emittance. (See Figure 1.)

Figure 1. Solar reflectance and thermal emittance values are used to measure the effectiveness of a cool roof.

Another metric often used is the solar reflectance index, or SRI. The SRI of a product is a calculation combining solar reflectance and thermal emittance into one simplified value that is typically between zero and 100, with poor products rating in the negatives, and the coolest products rating above 100.

The solar reflectance, thermal emittance, and SRI values are the key to choosing the most energy-efficient roofing material for a project. They also are important because many building codes and voluntary programs, such as Malaysia's Green Building Index (GBI) or U.S. Green Building Council’s LEED rating system, require that new or retrofit projects include cool roofing with minimum solar reflectance, thermal emittance, and SRI values.

Pre-painted steel manufacturers and downstream roofing-product manufacturers work with accredited laboratories and rating systems to measure and report these values to the public. Most manufacturers will have their products tested for initial values. Many also will have their samples sent to a test farm where they will be installed on racks outdoors for three years before being testing for aged values in order to get a better sense of how the product will perform over its lifetime. The initial and aged solar reflectance, thermal emittance, and SRI can often be found on manufacturers’ websites or product spec sheets, although the most reliable source is a third-party rating system.


When chosen and installed properly, cool roofs provide a range of benefits. One of the most environmentally promising benefits of cool roofs is their ability to help mitigate the urban heat-island effect, a phenomenon that increases urban temperatures over surrounding rural areas due to a concentration of dark, manmade materials that readily absorb and store solar energy for prolonged periods of time. Cool roofs help improve urban conditions by the following:

  • Immediately reflecting solar radiation back into the atmosphere before it can be absorbed and degraded to heat.

  • Indirectly reducing the use of air conditioning by lowering ambient air temperature.

  • Improving grid stability by increasing peak energy savings at the hottest times of the year.

  • Improving air quality and reducing heat- and smog-related illnesses such as asthma and heat stroke by lowering the ambient temperature.

In a 2010 report, “Global Cooling: Policies to Cool the World and Offset Global Warming from CO2 Using Reflective Roofs and Pavements,” the Lawrence Berkeley National Laboratory in Berkeley, Calif., speculated that worldwide implementation of reflected roofing in urban areas can produce a global cooling effect equivalent to offsetting 24 gigatons of CO2 over a 20-year use of those roofs. That is equivalent to taking 300 million cars off the road and amounts to $600 billion in energy savings.

There are many immediate, building-scale benefits owners and designers can expect by specifying a cool roof. These include the following:

  • Improved occupant comfort because of lower building temperatures directly below the roof, especially on unconditioned spaces such as warehouses and attics.

  • Energy savings from reduced cooling energy loads.

  • Longer air-conditioning unit life due to decreased use.

  • Increased roof durability due to reduced thermal flux.

Cool roofs often complement other green-building strategies such as solar photovoltaic panels. In fact, cool roofs can actually increase the efficiency of PV panels by maintaining a cooler, more optimal performance temperature underneath rooftop photovoltaic arrays. Cool metal roofing also is ideal for water-harvesting projects. In a study completed in January 2011 by the Cockrell School of Engineering at the University of Texas at Austin, researchers found that metal roofing produced one of the highest levels of harvested water quality for indoor use.

Metal-roofing manufacturers long ago developed cool-colored coatings with light-reflecting pigments that increase solar reflectance by reflecting light in the near infrared spectrum, which is where half of the sun’s energy resides. These cool color products are more reflective than their standard counterparts, with a reflectance of, for example, 0.4 versus 0.09. There may be a slight price premium on these products, so designers may also choose to use a lighter-colored standard product. New technologies are continually emerging, such as directionally reflective products. These stepped metal panels have a white or light-colored coating on the horizontal surfaces and a colored surface on the vertical surfaces. The roof appears white from the sun’s angle above and colored from the street level. Again, the energy efficiency of a roof depends on its solar reflectance and thermal emittance, not merely by its labelling as a cool product.

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13th ARCHIDEX 2012, from 4-7 July 2012 at KLCC
The annual International Architecture, Interior Design and Building Exhibition (ARCHIDEX) will be held from 4 - 7 July this year at the Kuala Lumpur Convention Centre (KLCC), and Colourcoil Industries is proud to announce our participation in this much anticipated event, which remains as the biggest event in Malaysia for the architecture, interior design and building industry. This year, it is expected to receive about 32,000 visitors- locally and internationally. Having been involved in the Green Building Forum last year by bringing in Mr. Scott Kriner, President of Green Metal Consulting from the USA to present a talk about cool metal roofing as the best roofing, and having taken up booths to showcase our products 3 times prior, this will be our 5th time being involved in this event.

We will be showcasing our most recent KOOL solar-reflective high performance pre-painted steel products that contribute points to Malaysia’s green building rating tool, the Green Building Index (GBI), and comply with Energy Star programme requirements. Essentially this means that you will be able to save energy and reduce your utility costs when you use our KOOL pre-painted steel foryour metal roofing and wall cladding application. Hence, our products will be displayed in the Green Eco-Hall of the exhibition. We invite you to come and visit us to see how our products can help you conserve energy and save money on your utilities bills associated with cooling costs.

Admission to ARCHIDEX is free. Please proceed to the event’s official website at  http://www.archidex.com.my/ for more information and continue your subscription to our  newsletter for more updates.We look forward to seeing you there!

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Factory Visits
Colourcoil Industries is happy to of started off the 2012 year by receiving visits from the following people:

     •     18 February- Universiti Teknologi Mara(UTM)
     •     23 February- Malaysian Architect Association (PAM) Sabah Chapter Professional and
           Graduate Architects
     •     5 March- Kuantan City Council (Majlis PerbandaranKuantan)
     •     10 March- Rotary Club Luyang

During these visits, each group were presented with a brief of Colourcoil Industries’ business operations and products, as well as a guided tour of our compact infrared curing coating facility and quality control lab.

We wish to thank our visitors who have shown interest in understanding our core business and products, and hope they will further promote the concept of KOOL pre-painted steel products in their buildings in their initiative to show their support for sustainable building which enables savings in costs associated with cooling.

Should you wish to organize a technical or educational visit to Colourcoil Industries, we would be more than happy to have you. Write in to us with your contact number and we shall contact you soon to arrange it!

Group photo of Colourcoil Industries staff with staff and students of UTM (Class of Diploma in Business Management), led by Senior Lecturer cum University Finance Coordinator, Dr.ImbarineBujang


Group photo of Colourcoil Industries staff with delegation from Malaysia Architect Association

Group photo of Colourcoil Industries staff with delegation from Kuantan City Council, led by KhairilSuhaidi Bin Khalid Rani, Head of Projects Division


Group photo of Colourcoil Industries staff with delegation from Rotary Club of Luyang, led by its President Mr. Lim Chee Dean

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Exclusive Product Presentations
Colourcoil Industries recently presented an exclusive product presentation at the Education and Higher Learning Division (Cawangan Pendidikan & PengajianTinggi, CPPT) of Malaysia’s Public Works Department. It was held on the 23 March 2012 at their office in Menara Maju, Kuala Lumpur.

About forty staff and personnel from the division consisting of architects, engineers and other various technical portfolios were present to listen to our KL Branch Sales and Marketing Executive Mr. Michael and Commercial Manager Mr. Peter deliver a presentation on how energy-efficient our products are.

We wish to give a special thanks to Encik Norazmi Razali (Head of Assistant Directors) and Puan Furkha (Publics Assistant Director) for their wonderful support and assistance in coordinating this event for us.

Sales and Marketing Executive, Mr. Michael presenting to the audience from CPPT

Please contact us should you want us to come over to present an exclusive product presentation to your office or department staff and personnel. We would be happy to arrange one for you!

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Need more info?
Whether you are an architect, engineer, developer, house owner or a metal roofing or wall cladding manufacturer, our marketing team will be most delighted to discuss with you on your specific product requirements.

If you wish to make a factory visit, obtain a free brochure or complete specifications and colour charts, please contact our courteous and friendly marketing staff by calling the nearest office or just drop us an email at info@colourcoil.com.

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